Journal

Process, thoughts, and things made along the way — AI experiments, side projects, scribbles, and the occasional essay.

Field NotesZarina Clark — Los Angeles

Journal

Notes on branding, design, and the craft of building brands — written between projects, published when they're ready.

07 EntriesStrategy · Identity · Craft

AI in Design: The Revolution We Didn’t Know We Needed

Essay

October 29, 2024

AI in Design: The Revolution We Didn’t Know We Needed

AI has entered the design world, and, cue the suspenseful music, people have opinions. You’ve probably seen the “robots are taking over”...

ai-in-design

Thoughts

The Only Guide to Graphic Design Software You Need in 2025

Essay

October 20, 2024

The Only Guide to Graphic Design Software You Need in 2025

If you’re diving into the world of graphic design, here’s a fact: picking the right software is almost as important as picking the right playlist to work to...

guide-to-graphic-design

Thoughts

From Words to Design: The Journey I’m Living Now

Essay

October 9, 2024

From Words to Design: The Journey I’m Living Now

My story began with words. At fourteen, I was filling pages with characters and storylines, fully immersed in my first big project—a sixty-chapter book I’d spent months on...

from-words-to-design

Thoughts

So, You Want to Be a Designer? Here’s How to Land That First Job

Essay

October 4, 2024

So, You Want to Be a Designer? Here’s How to Land That First Job

You’re on the edge of your first design job search, and maybe it feels like everyone else has it figured out, while you’re still sorting out what kind of designer you want to be...

want-to-be-designer

Thoughts

Design as the Spark That Moves Brands Forward

Essay

September 17, 2024

Design as the Spark That Moves Brands Forward

Think of every brand you love—the ones that catch your eye and actually stick in your mind. Chances are, their graphic design...

design-as-the-shark

Thoughts

Learning to Love the Cringe (And Create Without Apology)

Essay

July 2, 2024

Learning to Love the Cringe (And Create Without Apology)

There’s this moment that happens every time I’m about to post something new. My finger hovers over the ‘publish’ button, and suddenly, this little voice kicks in. “Is this too much? What if it just…

learning-to-love-the-cringe

Thoughts

Essay

April 24, 2024

Building a Brand: It’s More Than a Logo

When you hear “brand,” what pops into your head? A logo? A color palette? Maybe a slogan or a catchy jingle? Sure, those are all pieces of the puzzle, but...

building-a-brand

Thoughts

Note

June 1, 2023

MadPizza Logo

A logo sketch from 2023 — quick, loud, and a little unhinged, the way a pizza brand should be.

mad-pizza-logo

Scribbles

Side Projects

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